Criteria
Presentations
To enable businesses and
organizations to have a quick briefing on the amazing
growth opportunity provided by GenY consumers, and the new
approaches to marketing and selling to them, Critiera is
offering some brief, low
cost, high impact presentations to inform and ignite
discussion within any business or organization.
Why GenY
Buy
Outsmarting
PowerPoint
The presentation software, PowerPoint, has come under fire
as a communications tool for several years. In PowerPoint
Makes You Dumb, NY Times Magazine, Dec 14, 2003,
Edward Tufte argues that the software forces people to
mutilate data, and reduce data to fit into bulleted points,
which he calls “faux analytical” technique.
Among Tufte’s complaints are that presentation
software promotes bad visuals and charts.
At the other end of the spectrum are the sales presentation
gurus like Seth Godin who says, “No more than six
words on a slide. EVER.”
There’s more to the issue of effective presentations
than the chart-centric critics and gurus cover, however.
This seminar walks the technologist, marketing analyst, and
business professional through the difference between Data
For Analysis and Data For Presentation, a cause of many of
Tufte’s complaints. We discuss presentations within
working groups, reports to outsiders and the unique
problems of marketing and sales presentations. Topics
include:
• How to talk with multimedia
• What the presentation gurus are saying and why they
disagree so much
• How to lie with charts
• Putting together a great presentation without MS
Wizards
• The four rules of rhetoric: Unity, Clarity, Emphasis
and Harmony
• The four rules of design: Alignment, Proximity,
Repetition and Contrast
• Moving from looking at data for analysis to
formatting data for presentation
Costs: 1 hour presentation $2,500; 2+ hour workshop
$5,000.*
Speaker/Workshop leader: Ashley Grayson
Format: Slide Show Presentation with interactive
discussion.
* Workshop version requires a second presenter/facilitator
and can also be priced by number of attendees.
Diagramming
for Results
One
picture is worth a thousand words, but most charts and
diagrams used in business need excessive explanation: they
are often unclear, and, at worst, contain artifacts that
spawn unnecessary activity, mislead, or are, sometimes,
just wrong. A well-constructed diagram however, can
illuminate a process, often ‘turning the light bulb
on’ in problem solving or brainstorming sessions.
This seminar/workshop gives the participant the insight and
tips to:
• Use diagrams for problem-solving vs. presenting
results with diagrams
• Identify the most important element of any diagram
• Identify the fourteen basic types of diagram
• Master diagramming concepts to distinguish among
influence, flow, and causality
• Know which diagram type to use to communicate an
idea or solve a problem
• Quickly assess any business diagram and judge its
value
• Brainstorm strategy with the Ansoff Matrix
Costs: 1 hour presentation $2,500; 2+ hour workshop
$5,000.*
Speaker/Workshop leader: Ashley Grayson
Format: Slide Show Presentation with interactive
discussion.
* Workshop version requires a second presenter/facilitator
and can also be priced by number of attendees.